Food Retailing

Supermarket Sales Area: In the frozen food sections of major supermarkets, Zhu Laoda dumplings will have dedicated display shelves. Consumers can easily spot and choose dumplings of different flavors when they do their daily shopping. For example, when housewives are purchasing fresh ingredients, they will conveniently pick up a few bags of Zhu Laoda dumplings as reserve food, which makes it convenient to quickly prepare a meal on busy days. Convenience Store Sales Area Instant Consumption Scenarios: Convenience stores are places that meet consumers' immediate needs. The small-packaged products of Zhu Laoda dumplings can be placed in the freezers of convenience stores, available for consumers who suddenly feel like having dumplings or who don't have time to cook and want to quickly solve a meal problem to purchase. For instance, office workers can buy a bag of dumplings when passing by a convenience store after working overtime and then can quickly cook them when they get home.

Supplementary Food Options: The types of food in convenience stores are relatively limited. The addition of Zhu Laoda dumplings can enrich their food supply. For some residents living nearby who don't want to go shopping in supermarkets, Zhu Laoda dumplings in convenience stores are a convenient supplementary food option. Especially for single people or small families, the small packages of dumplings can just meet their meal needs.